Marketing & Education

Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.

Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.

Helping Hard-to-Place Pets Find Homes

Part of helping hard-to-place pets get adopted is changing perceptions about them. This can be done in their bio. Check out this tip sheet with some research and guidelines for marketing these pets and finding them homes forever.

Using Facebook Live to Get Results

Social media platforms are full of great tools for generating interest in or awareness of your organizations and animals. Facebook Live is a great way to increase the emotional response of your followers.

Does your organization need supplies

Does your organization need supplies? Print and distribute this wish list to let donors know exactly what you need most.

Facebook waives all fees on Non-Profit Donations

Facebook recently announced that they will waive ALL FEES on all donations processed on nonprofit Facebook pages, through the Facebook donation tool. This video will show you how to take full advantage.

Purina for Professionals

If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.

Pet Nutrition Myths Busted

Adopters look to you for facts about pet nutrition. Let’s bust some of the common myths and get to the facts.

How to Create a Facebook Profile Frame for Your Organization

Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.

8 Keys to Online Campaign Success

This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Tips for Successful Housetraining for Adopters

Making a dog’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to hand out to new adopters.

Fecal Scoring Chart

Fecal consistency is based on the amount of moisture in the dog or cat’s stool. By scoring the consistency, it can help you identify changes in health. Use this chart to help understand the health of the animals in your care.