Marketing & Education
Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.
Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.
Fecal consistency is based on the amount of moisture in the dog or cat’s stool. By scoring the consistency, it can help you identify changes in health. Use this chart to help understand the health of the animals in your care.
Making a pet’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to give to your adopters.
Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.
Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.
Black pets can be hard to photograph, but here are some great tips for capturing these beauties in the perfect light!
Are the cats in your care at a healthy weight? It’s easy to do a quick assessment just by running your fingers over their ribcage. Check out this chart to help you determine.
Are the dogs in your care at a healthy weight? It’s easy to do a quick assessment just by running your fingers over their ribcage. Check out this chart to help you determine.
Donations are key to most animal welfare organizations’ success, so your social media efforts should support this in a way that is simple for everyone and keeps donations top of mind for your audience. In this video, learn how to create the code for the PayPal Donate button and place it on your Facebook page. This simple task can help drive increased donations with just a few clicks for your followers.
You can expand the functionality of your Facebook page a great deal by adding custom tabs. These are sections of content that can hold pretty much anything you can think of: adoptable pet lists, donation buttons or pages, adoption applications, and more. The process for installing these tabs is fairly long and somewhat complex, but in this video, we'll walk through it together, step by step. You'll also learn how to create a dynamic scrolling list of your adoptable animals from Petfinder, so you only have to update your animals in one place, and it will automatically update everywhere!