Marketing & Education

Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.

Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.

Purina for Professionals

If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.

Pet Nutrition Myths Busted

Adopters look to you for facts about pet nutrition. Let’s bust some of the common myths and get to the facts.

How to Create a Facebook Profile Frame for Your Organization

Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.

8 Keys to Online Campaign Success

This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Tips for Successful Housetraining for Adopters

Making a dog’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to hand out to new adopters.

Fecal Scoring Chart

Fecal consistency is based on the amount of moisture in the dog or cat’s stool. By scoring the consistency, it can help you identify changes in health. Use this chart to help understand the health of the animals in your care.

Litter Box Training Help

Making a pet’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to give to your adopters.

3 Tips For Successful Housetraining

Creating a Facebook Ad to Get More Likes To your Page

Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.

9 Steps to Creating Facebook Ads

Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.