Marketing & Education
Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.
Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.
Crowdfunding can be a great way to get donations for your organization, but there are so many platforms to choose from, it can be a bit overwhelming to get started. Compare the platforms to find the one that will work best for your needs.
In the summer, we’re all a little more active. Spending more time outdoors might mean more pets wandering off. It’s important to scan pets for microchips during intake to see if they already have a home. Here are 5 great tips for finding that chip!
Part of helping hard-to-place pets get adopted is changing perceptions about them. This can be done in their bio. Check out this tip sheet with some research and guidelines for marketing these pets and finding them homes forever.
Social media platforms are full of great tools for generating interest in or awareness of your organizations and animals. Facebook Live is a great way to increase the emotional response of your followers.
Does your organization need supplies? Print and distribute this wish list to let donors know exactly what you need most.
Facebook recently announced that they will waive ALL FEES on all donations processed on nonprofit Facebook pages, through the Facebook donation tool. This video will show you how to take full advantage.
If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.
Adopters look to you for facts about pet nutrition. Let’s bust some of the common myths and get to the facts.
Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.
This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.
Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.
Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.