Marketing & Education

Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.

Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Tips for Successful Housetraining for Adopters

Making a dog’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to hand out to new adopters.

Fecal Scoring Chart

Fecal consistency is based on the amount of moisture in the dog or cat’s stool. By scoring the consistency, it can help you identify changes in health. Use this chart to help understand the health of the animals in your care.

Litter Box Training Help

Making a pet’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to give to your adopters.

3 Tips For Successful Housetraining

Creating a Facebook Ad to Get More Likes To your Page

Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.

9 Steps to Creating Facebook Ads

Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.

Tips for Photographing Black Animals

Black pets can be hard to photograph, but here are some great tips for capturing these beauties in the perfect light!

Feline Body Condition Chart

Are the cats in your care at a healthy weight? It’s easy to do a quick assessment just by running your fingers over their ribcage. Check out this chart to help you determine.

Canine Body Condition Chart

Are the dogs in your care at a healthy weight? It’s easy to do a quick assessment just by running your fingers over their ribcage. Check out this chart to help you determine.

Creating a PayPal Donate Button on Facebook

Donations are key to most animal welfare organizations’ success, so your social media efforts should support this in a way that is simple for everyone and keeps donations top of mind for your audience. In this video, learn how to create the code for the PayPal Donate button and place it on your Facebook page. This simple task can help drive increased donations with just a few clicks for your followers.