Marketing & Education

Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.

Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.

How to Prepare for #GivingTuesday

It’s never too late to start planning your #GivingTuesday campaign. Here’s a timeline to help ensure your campaign is ready for the big day.

10 Tips to Promote #GivingTuesday

Giving Tuesday is a national day of giving, fueled by the power of social media. It’s celebrated on the Tuesday after Thanksgiving – November 27, 2018. Here are 10 tips to help your shelter promote and benefit from the charitable day.

Snapchat for Nonprofits

Your organization can use Snapchat to engage younger audiences with fun photos, inspiring videos, and authentic content in order to drive them to action, and to create familiarity with your organization and mission.

5 Tips For Successfully Engaging Volunteers

Volunteers can be wonderful assets to your organization. The success of your volunteer program relies on a strong foundation. Engaging them thoughtfully and strategically can dramatically increase your results.

Find the Best Crowdfunding Tool for your Organization

Crowdfunding can be a great way to get donations for your organization, but there are so many platforms to choose from, it can be a bit overwhelming to get started. Compare the platforms to find the one that will work best for your needs.

5 Tips to Find That Chip!

In the summer, we’re all a little more active. Spending more time outdoors might mean more pets wandering off. It’s important to scan pets for microchips during intake to see if they already have a home. Here are 5 great tips for finding that chip!

Helping Hard-to-Place Pets Find Homes

Part of helping hard-to-place pets get adopted is changing perceptions about them. This can be done in their bio. Check out this tip sheet with some research and guidelines for marketing these pets and finding them homes forever.

Using Facebook Live to Get Results

Social media platforms are full of great tools for generating interest in or awareness of your organizations and animals. Facebook Live is a great way to increase the emotional response of your followers.

Does your organization need supplies

Does your organization need supplies? Print and distribute this wish list to let donors know exactly what you need most.

Facebook waives all fees on Non-Profit Donations

Facebook recently announced that they will waive ALL FEES on all donations processed on nonprofit Facebook pages, through the Facebook donation tool. This video will show you how to take full advantage.

Purina for Professionals

If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.

Pet Nutrition Myths Busted

Adopters look to you for facts about pet nutrition. Let’s bust some of the common myths and get to the facts.