Marketing & Education
Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.
Simply browse through all of our tip sheets below, or use the topics to the left if you're looking for something specific. You can choose to read articles or get a PDF to save or print.
Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.
This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.
Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.
Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.
Making a dog’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to hand out to new adopters.
Fecal consistency is based on the amount of moisture in the dog or cat’s stool. By scoring the consistency, it can help you identify changes in health. Use this chart to help understand the health of the animals in your care.
Making a pet’s transition into a new home stress-free will set everyone up for success. Print this tip sheet to give to your adopters.
Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.
Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.
Black pets can be hard to photograph, but here are some great tips for capturing these beauties in the perfect light!