Social Media Tips

From fundraising online to finding the right platforms to promote your adoptable pets, these tip sheets will help you establish, fine tune or enhance your social media marketing efforts. We work with experts who specialize in animal welfare in the social space, including Emily Garman, who is available for one-on-one consultations and is happy to answer any questions your team may have.

Snapchat for Nonprofits

Your organization can use Snapchat to engage younger audiences with fun photos, inspiring videos, and authentic content in order to drive them to action, and to create familiarity with your organization and mission.

Find the Best Crowdfunding Tool for your Organization

Crowdfunding can be a great way to get donations for your organization, but there are so many platforms to choose from, it can be a bit overwhelming to get started. Compare the platforms to find the one that will work best for your needs.

Using Facebook Live to Get Results

Social media platforms are full of great tools for generating interest in or awareness of your organizations and animals. Facebook Live is a great way to increase the emotional response of your followers.

Does your organization need supplies

Does your organization need supplies? Print and distribute this wish list to let donors know exactly what you need most.

Facebook waives all fees on Non-Profit Donations

Facebook recently announced that they will waive ALL FEES on all donations processed on nonprofit Facebook pages, through the Facebook donation tool. This video will show you how to take full advantage.

Purina for Professionals

If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.

How to Create a Facebook Profile Frame for Your Organization

Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.

8 Keys to Online Campaign Success

This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Creating a Facebook Ad to Get More Likes To your Page

Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.

9 Steps to Creating Facebook Ads

Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.