Social Media Tips

From fundraising online to finding the right platforms to promote your adoptable pets, these tip sheets will help you establish, fine tune or enhance your social media marketing efforts. We work with experts who specialize in animal welfare in the social space, including Emily Garman, who is available for one-on-one consultations and is happy to answer any questions your team may have.

Purina for Professionals

If you’re a shelter employee, you can get special professional pricing and home delivery on a variety of quality Purina products for your pets.

How to Create a Facebook Profile Frame for Your Organization

Increase awareness and help your followers show their support with a customized Facebook profile frame. This how-to video takes you through all the steps.

8 Keys to Online Campaign Success

This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Creating a Facebook Ad to Get More Likes To your Page

Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.

9 Steps to Creating Facebook Ads

Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.

Creating a PayPal Donate Button on Facebook

Donations are key to most animal welfare organizations’ success, so your social media efforts should support this in a way that is simple for everyone and keeps donations top of mind for your audience. In this video, learn how to create the code for the PayPal Donate button and place it on your Facebook page. This simple task can help drive increased donations with just a few clicks for your followers.

Creating Custom Tabs on Facebook

You can expand the functionality of your Facebook page a great deal by adding custom tabs. These are sections of content that can hold pretty much anything you can think of: adoptable pet lists, donation buttons or pages, adoption applications, and more. The process for installing these tabs is fairly long and somewhat complex, but in this video, we'll walk through it together, step by step. You'll also learn how to create a dynamic scrolling list of your adoptable animals from Petfinder, so you only have to update your animals in one place, and it will automatically update everywhere!

Tips for Fundraising Via Social Media

Online giving has increased each year. In 2014, it increased 8.9% to a whopping $2 billion.* So how can you take advantage of online donations, and how is the process different from offline donations?

All-in-One Social Media Image Size Guide

It’s hard enough to get the perfect shot to tell your story, but then you upload it, and your cat’s head is cut off! Every social network has different size requirements when it comes to images. If you want to make the most impact, your images need to be sized properly for each platform, and that can take a little extra work. This handy guide will tell you exactly what size images you need to produce for the four major social networks, and give you a few handy tips, too.

Choosing Appropriate Social Media Platforms

Millions of Americans use social media every single day. Though the platforms and devices will change over time, there’s no getting around the fact that social media has fundamentally changed the way people communicate with each other. We must join the conversation, but how? With limited resources, how do you know in which platforms you should invest your valuable time and energy?