Find the Best Crowdfunding Tool for your Organization

Crowdfunding can be a great way to get donations for your organization, but there are so many platforms to choose from, it can be a bit overwhelming to get started. Compare the platforms to find the one that will work best for your needs.

Using Facebook Live to Get Results

Social media platforms are full of great tools for generating interest in or awareness of your organizations and animals. Facebook Live is a great way to increase the emotional response of your followers.

Does your organization need supplies

Does your organization need supplies? Print and distribute this wish list to let donors know exactly what you need most.

Facebook waives all fees on Non-Profit Donations

Facebook recently announced that they will waive ALL FEES on all donations processed on nonprofit Facebook pages, through the Facebook donation tool. This video will show you how to take full advantage.

8 Keys to Online Campaign Success

This document walks you through 8 characteristics of successful online campaigns. If you use all of these when you set out to accomplish something using online tools, you’ll be more successful.

Digital Asset Management for Nonprofits

Do you know where your digital assets are and how to manage them? Here’s a checklist and some best practices for managing the digital assets at your shelter.

10 Tips for Optimizing Your Website for Search Engines (SEO)

Check out the simple things you can do (for free!) to make sure you’re getting the most traffic to your website.

Creating a Facebook Ad to Get More Likes To your Page

Ever wonder how to create a Facebook ad? Here are 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For a step-by-step tutorial on this same topic, check out the additional Shelter Champions video by Emily Garman.

9 Steps to Creating Facebook Ads

Ever wonder how to create a Facebook ad? Watch for 9 steps to creating a Facebook ad to get more “likes” on your Facebook page. For written instructions in a handy printable pdf, check out the additional Shelter Champions Tip Sheet on this topic by Emily Garman.

Tips for Photographing Black Animals

Black pets can be hard to photograph, but here are some great tips for capturing these beauties in the perfect light!

Creating a PayPal Donate Button on Facebook

Donations are key to most animal welfare organizations’ success, so your social media efforts should support this in a way that is simple for everyone and keeps donations top of mind for your audience. In this video, learn how to create the code for the PayPal Donate button and place it on your Facebook page. This simple task can help drive increased donations with just a few clicks for your followers.

Creating Custom Tabs on Facebook

You can expand the functionality of your Facebook page a great deal by adding custom tabs. These are sections of content that can hold pretty much anything you can think of: adoptable pet lists, donation buttons or pages, adoption applications, and more. The process for installing these tabs is fairly long and somewhat complex, but in this video, we'll walk through it together, step by step. You'll also learn how to create a dynamic scrolling list of your adoptable animals from Petfinder, so you only have to update your animals in one place, and it will automatically update everywhere!