Creating Custom Tabs on Facebook

You can expand the functionality of your Facebook page a great deal by adding custom tabs. These are sections of content that can hold pretty much anything you can think of: adoptable pet lists, donation buttons or pages, adoption applications, and more. The process for installing these tabs is fairly long and somewhat complex, but in this video, we'll walk through it together, step by step. You'll also learn how to create a dynamic scrolling list of your adoptable animals from Petfinder, so you only have to update your animals in one place, and it will automatically update everywhere!

Help More of Your Dogs Find Homes

From photos to descriptions, what you include when you post your adoptable pets online determines how interested families will be. Optimize your efforts to help find more dogs more forever homes!

Tips for Fundraising Via Social Media

Online giving has increased each year. In 2014, it increased 8.9% to a whopping $2 billion.* So how can you take advantage of online donations, and how is the process different from offline donations?

All-in-One Social Media Image Size Guide

It’s hard enough to get the perfect shot to tell your story, but then you upload it, and your cat’s head is cut off! Every social network has different size requirements when it comes to images. If you want to make the most impact, your images need to be sized properly for each platform, and that can take a little extra work. This handy guide will tell you exactly what size images you need to produce for the four major social networks, and give you a few handy tips, too.

Choosing Appropriate Social Media Platforms

Millions of Americans use social media every single day. Though the platforms and devices will change over time, there’s no getting around the fact that social media has fundamentally changed the way people communicate with each other. We must join the conversation, but how? With limited resources, how do you know in which platforms you should invest your valuable time and energy?

Help More of Your Cats Find Homes

Cats might rule the internet, but how you post adoptable cats really determines how interested families will be. From photos to descriptions, purrfect your efforts to help find more cats more forever homes!

Social Media Best Practices

Connecting with potential adopters, donors and volunteers online can help develop lasting relationships. Learn the basics of social engagement, and you'll help more pets find homes, help increase donations and help find awesome volunteers.