Marketing & Education

Purina Shelter Champions® has worked with our team of experts to compile tip sheets to help you achieve our shared goal - finding more pets their forever homes.

Simply browse the topics below, and click ‘View PDF’ to read the full sheet. A new browser window will open, and you can choose to print or save the PDF from there.

Pet Photography
  • The Art of Photographing Cats

    Whether trying to snap a picture of your own cat, or photograph an adoptable cat at your shelter or rescue, you’ve probably noticed how hard it can be to get the RIGHT shot. Photographing cats is inherently more difficult than photographing dogs, but capturing an emotionally compelling image that shows the cat’s unique personality is key to increasing feline adoptions. Learn how to perfect your next cat photo with these helpful tips from Nanette Martin.  

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  • How to Create the Best Light for Photographing Shelter Pets

    By its very definition, photography is drawing with light-so it should come as no surprise that lighting is the single most important element of capturing the perfect pet photo. Whether you're photographing shelter dogs outside, or working with pets in an indoor studio, here are the most important lighting tips you need to show off your adoptable pets in their best light.

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  • Camera Shopping 101

    You can’t take a single picture if you don’t have a camera. While lighting could be considered the MOST important part of taking a good photo (heck, with the right lighting, a cellphone camera can do the trick!), investing in the right camera now can help you show off all of your adoptable pets for years to come. Before you hit the store, here are some things to know to help you make the perfect purchase.

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  • Shelter Pet Photography 101

    It can be quite a challenge to photograph animals, but a good picture changes perceptions of shelter pets and helps cats and dogs find their forever homes. Having photographed thousands of adoptable pets across the country, award-winning photographer Nanette Martin shares her secrets to capturing hearts with great pictures.

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  • Photo Studio Makeover

    Think your shelter hasn't got enough time, space or money for the perfect photo setup? Think again! With a few hundred dollars, a space the size of a utility closet and a little bit of assembly, you could have a go-to spot for all of your pet photography needs. Remember - investing in good photos now wil help you adopt out hundreds of pets in the future!

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Social Media
  • Choosing Appropriate Social Media Platforms

    Millions of Americans use social media every single day. Though the platforms and devices will change over time, there’s no getting around the fact that social media has fundamentally changed the way people communicate with each other. We must join the conversation, but how? With limited resources, how do you know in which platforms you should invest your valuable time and energy?

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  • Social Media Image Size Guide

    It’s hard enough to get the perfect shot to tell your story, but then you upload it, and your cat’s head is cut off! Every social network has different size requirements when it comes to images. If you want to make the most impact, your images need to be sized properly for each platform, and that can take a little extra work. This handy guide will tell you exactly what size images you need to produce for the four major social networks, and give you a few handy tips, too.

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  • Social Media Best Practices

    Connecting with potential adopters, donors and volunteers online can help develop lasting relationships. Learn the basics of social engagement, and you'll help more pets find homes, help increase donations and help find awesome volunteers.

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  • Tips for Fundraising Via Social Media

    Online giving has increased each year. In 2014, it increased 8.9% to a whopping $2 billion.* So how can you take advantage of online donations, and how is the process different from offline donations.

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Pet Posting
  • Help More of Your Dogs Find Homes

    From photos to descriptions, what you include when you post your adoptable pets online determines how interested famlies will be. Optimize your efforts to help find more dogs more forever homes! 

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  • Help More of Your Cats Find Homes

    Cats might rule the internet, but how you post adoptable cats really determines how interested families will be. From photos to descriptions, purrfect your efforts to help find more cats more forever homes!

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Presented by Petfinder
  • How to Increase Adoptions with Petfinder

    Navigating the right approach to posting adoptable animals online can seem intimidating. Feel confident in your ability to increase adoption success with the tips from Petfinder Pro (plus some handy links for more information). 

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  • Take Advantage of Your Petfinder Member Benefits

    Being a Petfinder Pro member comes with amazing opportunities to network, raise money and ultimately help more adoptable pets find homes. Don't miss out on your full membership benefits.

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Have a topic you’d love to see featured? Email us your request!

All content is provided to Purina Shelter Champions partners and is intended for use only by partner organizations. Please do not distribute outside of your shelter staff without first requesting permission from your Shelter Champions contact.