Meet the Real Me

Approximately 20.8M pets were acquired in 2013, but less than 24% came from shelters.* Why don’t more people adopt? Just like you, we wanted to know. So we asked...


And here's what we learned: the way shelters portray their adoptable animals really matters. Profile photos, for example, can unintentionally reinforce negative stereotypes about shelter pets as damaged and unsociable; which causes some families to start looking elsewhere.

Our online magazine, The Real Me, features information and tools to help you challenge misperceptions and show how wonderful your animals really are — so that more of them find a family and home of their own.